Burger King / A Day Without Whopper

+ Cannes Lions:

Shortlist x 2.

+ D&AD:

Wood x 1.

+ One Show:

Merit x 2.

+ El Ojo de Iberoamérica:

Silver x 2.

+ El Diente (CCA):

Gold x 3, Silver x 2.

+ Effie Latam:

Gold x 1.

“The best way to beat the competition? Join them.” Yes, it’s a cliché, but it works for what we did.

On McDonald’s most important charity day, we made the riskiest business decision in Burger King’s history: banning the sale of the Whopper at 107 restaurants.

We turned away our own customers to send them to the competition and help them with their cause, turning someone else’s CSR initiative into our own PR victory.