Movistar / Unforgettable Lights

+ Cannes Lions:

Shortlist x 2.

+ El ojo de Iberoamérica:

Gold x 1, Bronze x 1.

+ Effie Chile:

Bronze x 1.

We turned Santiago’s most iconic venue into the world’s biggest health tutorial.

Using the architecture of the Movistar Arena, we transformed its dome into a giant breast. We programmed its lights to replicate, on a massive scale, the 4 exact movements of the breast self-exam, delivering a vital message to the entire capital and to millions via streaming.