Macma & Novartis / #TreatMeKindly

+ Cannes Lions:

Bronze x 1.

+ El ojo de Iberoamérica:

Silver x 2.

+ El Diente (CCA):

Silver x 1, Bronze 1.

Advanced cancer has two treatments: the medical one and the human one. Together with Novartis and Macma, we found that patients’ surroundings often “fail” because they don’t know “what to say.”

We created a campaign starring real patients who, acting as their own relatives and loved ones, taught society that sometimes the best medicine is simply normalcy, affection and not pity.