Exeltys / Inserts For Equality

+ Cannes Lions: Shortlist x 1.

We hacked the most overlooked medium in the pharmaceutical industry: the package insert. Taking advantage of the fact that these papers are legally required to be huge, we redesigned them to turn them into a protest “medium.”

We turned the fine print into powerful messages about the gender gap in science, delivering them straight into the hands of 5,000+ female university science students, the future scientists who can change the statistic.