Aurus & Fecher / Priceless Jewelry

Cannes Lions:

Bronze x1, Shortlist x 1.

We hacked one of the most luxurious events in Chile: the Viña Festival Gala.

While the cameras were looking for expensive outfits and jewelry, we showed a truly unattainable luxury: medicines for rare diseases. We replaced precious stones with real medicines, turning the red carpet into a protest platform that forced the media to talk about public health, not fashion.