Dos En Uno / You Cry...

+ Cannes Lions:

Silver x 1, Bronze x 1.

+ LIA:

Bronze x 2, Shortlist x 2.

+ Achap:

Silver x 3, Bronze x 1.

If crying guarantees a Loly Pop, then pain is just an investment. On that premise, we created a print campaign showing kids “manufacturing” their own domestic tragedies to unlock their reward. A campaign that celebrates children’s cunning with biting humor.