Macma / The Art of Self-Examination

The Art of Self-Examination - Johann Hotz - Creative Director
The Art of Self-Examination - Johann Hotz - Creative Director

+ El Ojo de Iberoamérica:

Silver x 2, Bronze x 2, Shortlist x 2.

+ El Sol:

Gold x 2, Silver x 4, Bronze x 1.

+ El Diente (CCA):

GP x 1, Gold x 4, Silver x 2.

+ Effie Latam:

Bronze x 2.

+ Effie Argentina:

Gold x 1, Silver x 1.

+ Cannes Lions:

Gold x 1, Bronze x 1, Shortlist x 2.

+ Clio Awards:

Gold x 4, Silver x 1, Bronze x 3.

+ D&AD:

Graphite x 2, Wood x 2, Shortlist x 2.

+ One Show:

Silver x 1, Bronze x 1.

+ LIA:

Silver x 1, Bronze x 2, Shortlist x 1.

The Art of Self-Examination - Johann Hotz - Creative Director
The Art of Self-Examination - Johann Hotz - Creative Director
The Art of Self-Examination - Johann Hotz - Creative Director
The Art of Self-Examination - Johann Hotz - Creative Director
The Art of Self-Examination - Johann Hotz - Creative Director
The Art of Self-Examination - Johann Hotz - Creative Director
The Art of Self-Examination - Johann Hotz - Creative Director
The Art of Self-Examination - Johann Hotz - Creative Director
The Art of Self-Examination - Johann Hotz - Creative Director
The Art of Self-Examination - Johann Hotz - Creative Director

We combined medicine and classic art, using scientific evidence of symptoms visible in Renaissance paintings, to bring to life the first tactile painting exhibition. An educational experience that allowed thousands of women to learn the breast self-exam technique through the texture and volume of real paintings.

Johann Hotz - 2026 - All rights reserved

johann.hotz@gmail.com +56 9 54297703